Mario Andrade / Doris Morales
The history of coffee cultivation on the farm began with the grandfather of the family, who initially grew coffee solely for personal use and shared it with his workers during dinner. Doris Morales, his daughter eventually recognized the great potential of coffee cultivation in the Mira River basin. This valley spans the Imbabura and Carchi regions, which offer ideal conditions for high-altitude Arabica beans, and investment in their cultivation began massively around the turn of the millennium.
Over the past 20 years, Hacienda Habitat Forest Coffee has emerged as a leader in sustainable coffee cultivation. The business is now run by Doris's son Mario Andrade in the third generation. The company maintains close relationships with local farmers. Hacienda Habitat Forest also supports numerous reforestation and tourism projects in the region and works closely with local authorities to raise awareness about sustainability and combat illegal mining activities.
In the heart of Imbabura province lies Otavalo, a cultural hub renowned for its indigenous market offering a diverse array of handicrafts and traditional goods. Surrounded by breathtaking landscapes, including mountains, lakes, and waterfalls, Otavalo also boasts historical sites that provide insight into the region's rich heritage. Nearby attractions such as Peguche Waterfall and San Pablo Lake offer opportunities for outdoor exploration and cultural immersion. Further afield, attractions like the Condor Park and Chota provide unique experiences, from witnessing majestic Andean condors to exploring a valley inhabited by descendants of Africans, reminiscent of a piece of Africa in Ecuador. Additionally, Cotacachi offers a blend of natural beauty and cultural heritage, with attractions like Cuicocha Lagoon and its renowned leather and wool handicrafts. Whether exploring colonial cities like Ibarra or discovering local craftsmanship in San Antonio de Ibarra, the Imbabura province offers a diverse range of experiences for travellers seeking adventure and cultural enrichment.
